Sunday, March 9, 2008

Yes it's true, we're moving and more

As has been announced again and again, WNE is moving. Well, there's more to it than that. A rival blog has bought ours and gobbling it up like the disgusting establishment consumer driven corporate monster it is. Part of the mission of this blog is to stick it to the Man but the Man has stuck it to us. This isn't actually a huge travesty. Lots of media outlets are being taken over or closed down.
Sad it is. Especially when it's Rupert Murdoch doing the grabbing. And while our new owner (me) is not completely a greedy tyrant, he isn't a saint either. There are changes going on. WNE's editor (also me) has been meeting with our new owner at his posh skyscraper offices on the bustling business street of 57th Street in Hyde Park and I've got to say, it's pretty nice. I'll have my own editor's office with a beautiful view of Lake Michigan and the rest of the current senior staff will as well. We also have a lovely gourmet cafeteria and the new owner brings in world-renowned chefs weekly. I honestly fought hard to retain the status quo but with all the new bells and whistles involved in this change, I couldn't resist. Please forgive me.
We're moving to wordpress because WNE is really not the blog it once was. It's bigger, more demanding in the quality of writing, and really it requires more organization and space. We need an area for our musings and crap. We need a little separation and order. All this wordpress can provide and blogger cannot.
I originally started the blog (which had a different name and went through a series of name changes before we were blessed with the Write No Evil title) because...well...I don't exactly remember why but since then I've yearned to own a blog similar to Elm Rock City's. Well that's not going to happen. A dog can't become a cat. WNE needs to be the best it can and so part of this move is so that we continue to strive for excellence in that mode.
Now here's the announcement I've been dreading most. The Write No Evil name won't come with us. The company that bought us, The 57th Street Company will take the title. Here's why:
  1. was already taken
  2. I've gotten tired of it. It means nothing. Its tone no longer matches the blog's. As I said, we're a bit more serious now.
  3. Most important, the new name is also the name of a real (like seriously real) business venture we're starting. We're moving into the freelance journalism business. There's going to be more serious journalistic writing and reporting on the blog and we're also offering our services as writers.
So here it is, WNE is evolving into The 57th Street Company! The new name is based on a street where Ben and I grew up. On 57th Street of Hyde Park are numerous quality bookstores and also restaurants but those eateries vary in tastiness. There are also a lot of memories on that street. Some of them are good, some of them are bad but all of them are worth commemorating. So, being the sentimental sap who needs everything to have meaning that I am, the blog's name is changing. The "Company" meaning is intended in both ways, as an actual group of people and a business. It's an entirely new entity.
One other thing about our move. We now have tabs! These tabs are important. Most of our serious writing will happen in the main newsroom of our new offices but the various farts and dumb ideas that each of our senior staff produces goes to a personal tab, not the front page. I must confess though, this is news to everyone, including the staff. I haven't told them yet. I can already feel the many objections but this is a deal breaker for me.
Let's end on a good note! I am also happy to announce we are promoting our very own Little Max to Chief Comic Correspondent. He's going to head our Comic Unit and will do an excellent job. Congratulations. The URL is below. Please forgive us once again for the various kinks that will be going on in the first few weeks as we get used to everything. But rest assured, we're still here and we're only getting better.

Check out the new place!


Write No Evil Editor


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